Fans have historically shown their support to their favorite artists by buying their records, concert tickets, or merchandise. The allure of streaming platforms didn't change this long-established dynamic.

Even though sales are crucial to any artist's financial well-being, money isn't the only thing that matters to them. Artists also want to engage with their followers in a much closer and direct fashion, which, up until recently, could only be achieved through social media.

Web3 offers a unique opportunity for artists to connect, livestream events, and reward their fans in a way never seen before through the use of tokens and NFTs.

The first company to create a platform that fulfills this promise is Inflow. We sat down with Alexander Yoseph, co-founder and CEO of 

, about how their platform is poised to empower artists and fans alike, their story, and how they are doing so.

Alexander discovered the crypto world in 2016, back when Bitcoin was worth under $1000 and Ethereum was still in its infancy. Right off the bat, he became fascinated with the opportunities blockchain and cryptocurrencies had to offer.

Part of the money he earned in his day job—which included stints at leading tech companies such as AppDynamics, Splunk, Cisco, and GitLab—was invested in crypto, one of his two biggest passions. His other passion was music, which, as a true entrepreneur, he soon would transform into a side hustle as an artist manager.

Something clicked in his mind when he realized there were similarities between the artists he worked with, some of whom would go on to become major acts, and the crypto assets he invested in.

Just as he invested early in crypto and profited from the growth later on, he thought it didn’t make sense not to do the same with artists. The issue came down to ownership. 

“I was like why can’t I have a stake in the artist community like I do in these tokens in the crypto space?”

The goal he had set for himself was simple: he wanted to create a platform where fans could be rewarded for their loyalty, from the early days up to stardom.

“As fans, we’re the biggest economic producers in the music industry, but we actually get no type of reward for being a fan, and so crypto lets us do that. A lot of the social token platforms are missing the social aspect, and so that’s what we wanted to bring—a way for you to interact with your favorite creator in our setting, on our platform.”

He envisioned a platform that allowed musicians, athletes, and content creators to launch their own social tokens and start monetizing their community. The name he would give it was Inflow.

The first point he wanted to address was to allow artists not only to create tokens for financial gain but as a tool to exchange value. “Our main thing is providing utilities for these social tokens in the form of access and experiences,” Alexander said.

Thanks to Inflow, artists could mint tokens that would allow their fans to “gain access to their livestreams—thanks to Livepeer—their music videos, their songs, their vlogs, interviews, or any type of studio sessions. The first kind of utility that we’re going to give is access to content and experiences.”

He rendered this vision in a white paper he wrote in 2019, and incorporated the company a year later during the pandemic. Afterward, he got into the 

, an accelerator for early-stage blockchain and Web 3.0 startups backed by 

“That really kicked off our journey and solidified us as a key player in the space,” said Alexander.

At the end of the accelerator residence, Alexander and his co-founder, Richard Melkonian, had built an MVP ready to be launched publicly. Inflow currently allows superstars like 

 to create tokens that their fans can use to access:

Special events only accessible by token holders

Inflow also allows artists to create DAOs that give fans the power to vote on matters like what artists they should collaborate with.

Not only can artists reward fans for their support, but they can also create two new revenue streams free of intermediaries through:

A 3% fee every time someone buys or sells their token

The sale of NFTs or royalties from their ownership

Inflow aims to revolutionize the music industry by empowering artists to release music videos, songs, and albums as NFTs. As the company explains, “fans can make money selling NFTs and artists can charge their own price instead of waiting for streaming to pay them.”

Experiences as the differentiating factor

Alexander has stressed that Inflow primarily focuses on using tokens to exchange utility between artists and their fans. However, he aims to do much more than that, as he stressed the importance of experiences and the use of video to fulfill them: “When we talk about experiences, video is the closest thing you can get to experiencing somebody, whether it be on a livestream, experiencing music videos or behind-the-scenes footage, or a studio session.”

Alexander acknowledges the massive shift transforming the music industry, where artists are becoming media companies to differentiate themselves, with video being the most important channel.

“For an artist to really stand out, these days they have to have video content to show their personality, to build a brand, and so video is just a way of getting to the customer and telling your story.”

Alexander started to look for a web3 provider that enabled video streaming, particularly for live content like concerts and shows. Alexander and Richard’s first decision was to use Amazon S3, but they soon realized its popularity wasn’t worth its high costs. They tried token gating YouTube and Vimeo videos, but that didn’t work for their users either.

As they scraped for a better solution, Alexander heard one of the founders of 

, a video NFT platform, praise Livepeer Video Services. That was followed by a second referral by someone from 

, an NFT-powered social platform. For the founders, it was crucial to leverage a web3-native tool. ”Since we are progressively decentralizing, Livepeer just made sense,” Alexander explained.

Inflow’s web3 stack is made up of “whatever tools that makes us as autonomous and decentralized as possible, but then also, that it is not that hard to implement. I think it’s a mixture of ease of implementation and, “does it align with our core mission of being hands-off?”. We want to exist in the community and be really a tool that is run by the people. We built it for the people, and so it only makes sense that we let people run it, eventually, once we put it in the right direction.”

The decision to try Livepeer Video Services didn’t come without concerns. Richard, the CTO, was originally doubtful about trying Livepeer’s infrastructure because “he didn’t know what to build—we’re building so many things and he didn’t know how much time this would take.”

However, this feeling soon changed when Richard found that “just from a development standpoint, it’s been really easy to use. He said it works perfectly, and now we’re just getting the video-on-demand stuff ready to go.”

Alexander and Richard found Livepeer Video Services ideal for live streaming, which plays a major part in its value proposition.

“Being able to have this one-on-one conversation, or being able to have this intimate experience with them is very important. Attaching a value to that and basically being rewarded in experience with these tokens and with these livestreams—that’s the first thing that Livepeer Video Services is going to be helping us with.”

A second crucial way they are using Livepeer Video Services is for on-demand video and token-gating exclusive content. “Music and videos are going to be the core content that’s on our platforms,“ Alexander explained. “Token-gating is important as well, too—being able to token-gate, not only with our technology but with the help of your technology.”

The fact that Livepeer Video Services’ team has worked shoulder-to-shoulder with the founders was the final point that convinced them. “We need a team that can hop on calls with us and that’s really important for us,” explained Alexander.

Thanks to Livepeer Video Services, the founders are ready to hit the market while keeping true to Alexander’s original vision. As he put it, “The reason why I started Inflow is because it’s a mixture of two of my passions, music and crypto – music and economics, really. I think creating an option where people could work on their passions is the biggest thing crypto could have –financial freedom for the everyday person.“

If you are running a web3 tool like Inflow and you are interested in trying Livepeer Video Services, please contact us at 

Web3 offers a unique opportunity for musicians to connect, livestream events, and reward their fans. The first company to create a platform that fulfills this promise is Inflow. We sat down with Alexander Yoseph, co-founder and CEO of Inflow, about how their platform is poised to empower artists and fans alike.

How Inflow Created the First Music Platform for the Web3 Economy

Covid-19 stopped the TV industry in its tracks. Major broadcast networks were forced to suspend their shows until the situation improved. The uncertainty caused TV executives to scramble for solutions that allowed them to record their shows without compromising the health of their employees.

One working solution was to broadcast shows from the studios while the employees worked remotely from their homes. It would also require TV networks to change how they transcoded their content from the studios to the online media servers.

For SipRadius, this change enabled them to gain a foothold in the massive TV broadcasting industry. How they did it is inspiring and proof of the power that the next generation of streaming media technology has.

To hear his story, we sat down with Sergio Ammirata, Ph.D., Founder and Chief Scientist of SipRadius.

Building scalable, broadcast-grade streaming solutions

 is a company that develops broadcast solutions for the IPTV market. SipRadius’ product suite includes the 

, a user-facing media server, and Coral, a highly optimized “flavor” of the Linux operating system specifically made for their transcoding solutions.

SipRadius bundles its Linux OS with one of its applications to provide an adaptable, appliance-like video delivery solution with a 

glass-to-glass latency of less than a second

MistServer, an open source Livepeer technology, is partly responsible for this feat as its modular servers allow SipRadius to deliver media streams to anyone, anywhere, in any format.


All in all, Sergio Ammirata explained their solution 

has a broadcast-quality transmission and resilience to bad connections, whether they are caused by a bad Internet connection or a VPN.

Becoming the streaming provider for a top-tier TV network

As a provider for TV broadcasting networks, SipRadius has always faced stiff competition from major software companies like Microsoft and Zoom. But everything changed when the pandemic started:

“During the very first few months of the pandemic, where suddenly, everybody was sent home, nobody was prepared for a remote work system, especially broadcasters that taped TV shows in studio on a daily basis. All the broadcasters were rushing to find a solution [that allowed them to] bring either the talent back into the studio by themselves or figure out a way to do this remote production better. That’s where we went into play.”

In the past, SipRadius may have had a hard time getting the attention of the largest TV broadcasting companies, but the situation was different due to the desperation the pandemic generated. SipRadius had been working with bleeding-edge technology for over a decade, so coming up with a solution to solve some of these companies' troubles wasn’t challenging.

A top-tier US-based broadcasting network decided to take the leap and allow SipRadius to develop a transcoding solution that leveraged a WebRTC-based protocol from MistServer.

“The first way we used MistServer’s WebRTC was with the MPEG-TS input. We pushed out an MPEG-TS to it, and it would turn it into all the different formats. Originally, we wanted only WebRTC. In the end, all the other ones became just as important, which we had not leveraged in the past, but they ended up being an integral part of the solution.”

The final product ended up having a relatively low latency, jitter-free stream. Though it wasn’t perfect, it put SipRadius among the network's top three video streaming providers.

Sergio wasn’t entirely satisfied with the latency performance as he wanted to cut at least 300 to 400 milliseconds from the process. So he asked Jaron Viëtor, MistServer’s founder and CTO, for a solution. Jaron happened to have a protocol called DTSC that communicated between Mist instances and that he thought SipRadius could use through an API.

“SipRadius went ahead and wrote support for DTSC directly inside our transcoder engine. We skipped the entire process of encapsulating to MPEG-TS, and the reverse de-encapsulating by MistServer. By our producing the DTSC and using the MistServer API to route DTSC directly to the WebRTC server, we saved a whopping 400 milliseconds. For the networks, the process of converting an SDI, 2110 or an NDI source into a media server resource absolutely requires that savings.”

That solution was the big hit. Not only was SipRadius’ solution jitter-free, but it was scalable and had a glass-to-glass latency of half a second.

According to Sergio, “that was the end of the race for everybody else.”

How a late-night host beat everyone else back to the studio thanks to SipRadius

“I think the biggest reason for our success was a particular late night talk show host. As you know, in these big TV companies, the top talent has a lot of weight. Their opinion matters more than some of the VPs. And this person in particular is very tech-savvy and embraces new technology,” said Sergio.

When he saw the potential in SipRadius’ solution (even though he didn’t know it was theirs), he decided to become the first nighttime host to go back to the studio, and record his show with most of the crew being remote, making production decisions with the help of the near real-time (500ms) WebRTC streams being generated at the studio.

Sergio explained that without the pandemic, SipRadius may have never had the chance to become a top provider for a top-tier network.

“The pandemic accelerated everything, so they took leaps of faith, they used this little company, and they brought this nighttime talk show back to the studio. MistServer takes the credit for making this happen.”

Its success spread like wildfire in the industry. Soon, multiple network shows embraced SipRadius’ technology. Two months later, America's most famous, longest-running, live late night talk show was using SipRadius' software and their remote production support tools.

Streaming the 2020 US elections with a low-latency, scalable solution

The 2020 US elections were an enormous challenge—far greater than the nighttime shows. One issue is the large amount of statistics that networks use, which must be charted within seconds of acquiring the data. The remote work schedules affected the capacity and speed the TV network employees had to collaborate and work at the required speed.

With the trust SipRadius had built in late night TV, Sergio was ready to offer a new solution. First, they created a “variable frame-rate bridge” within the WebRTC protocol that turned the NDI input’s variable frame rate into a constant frame rate. Then, they fed this input into MistServer the same way they had done for the SDI. This was crucial for the TV network to fulfill its goal of presenting the data quickly while its employees worked from home.

“Even though they didn’t tell us this until after the fact, they said they had no choice but to send out our streams through a desktop browser right into the air during the news broadcasts at times, which itself is unheard of without proper workflows, triple redundancy, etc. We were put on the air, live, many times, at least during the elections, because they had no choice.”

Enabling networks to produce films and TV remotely

By January 2021, SipRadius had proven itself a reliable TV network provider. That’s why network executives asked Sergio and his team to provide a solution that enabled them to further film new content remotely without compromising their employees’ health.

The network had already put together a small mobile rack system that included a few servers, a modem, SDI inputs, and cameras. Video production teams could transport this kit to any location, and with a small crew, they could tape while the rest of the production team worked remotely.

The company needed an encoder and a WebRTC relay point they could add to their kit so that anyone on the team could access the content. Unlike the previous projects SipRadius had worked on, the WebRTC relay point had to be on a public cloud, such as AWS.

Sergio added SipRadius’ encoder into the mobile rack servers. The encoders used a low-latency MPEG-TS format, which would then be encapsulated into their RIST tunnel (an error-correcting protocol that allows for the transmission of media streams over lossy networks). Finally, they would push the stream to an AWS cloud.

The reception was made into CoralOS, which was running another RIST receiver. Once again, they took the stream in a MPEG-TS format and fed it to a MistServer media server, which would turn it into WebRTC. Even when the latency was 400 milliseconds higher than usual, the TV network was happy with the result.

But this solution wasn’t enough, as the public cloud provided a security risk that needed to be solved quickly. Sergio created a solution to put a security model on top of the WebRTC stream generated by MistServer using an advanced feature called 

“We went ahead and developed an entire system for them. We called it an IPTV middleware. This middleware had a server-side component and a client-side component, which was basically just a webpage that managed these workflows. We added a hierarchical model of location, a category, and channels, in that order, and then we added a security model on top of that which had security groups and users that belonged to security groups. Then, you would assign channels to users or security groups so that each user would have access only to a particular set of channels.”

The whole system used JWT cookies to protect the links so that only those users with a password could access the stream. All in all, it was the solution the network needed.

“After they realized that the model worked, we started with only one TV show that they taped, a month later they added a second one, and a month later they were bringing two of them on board.”

After the IPTV system passed a six-month security audit, it was vetted as DRM-compliant and became part of a product that allowed the network to cover events remotely, including the MET gala and the SAG awards.

Creating a reliable device for video streaming

If all of this work Sergio and the SipRadius team had made for the TV network wasn’t enough, the executives kept bringing ever greater challenges. The company asked Sergio for a set-top box they could use to play the streams. Without missing a beat, Sergio accepted the challenge.

The solution they provided was made from a Raspberry Pi, which allowed them to run their Coral OS. The software used a remote MistServer as the WebRTC source, and a local one as an intermediate one ingesting the WebRTC stream. Sergio explains that the entire work took them a year to perfect before the executives approved it.

The network has now embraced the SipRadius’ solution as the internal IPTV system and has already ordered hundreds of set-top-boxes. Even though it’s too early to tell the impact SipRadius’ device will have on the other networks, the progress Sergio made with all of the problems he was presented during the pandemic makes us think they are going to succeed.

About SipRadius

Covid-19 stopped the TV industry in its tracks. For SipRadius, this change enabled them to gain a foothold in the massive TV broadcasting industry. How they did it is inspiring and proof of the power that the next generation of streaming media technology has.

How SipRadius disrupted the TV broadcast industry during the pandemic

The Web3 industry has experienced exponential growth over the last year, and it's no surprise to see why. With web 2.0 companies like Facebook and Google being under the spotlight for issues regarding their user's privacy and monopolistic attitudes for years, people don't trust them as much as they did before.

Web3 (also known as the "web 3.0") represents a fertile ground for new companies to disrupt established industries and regain the consumers' lost trust in software. Until recently, such disruption was hard to achieve due to the lack of robust protocols on which to build new products, but with the launch of layer two protocols such as Polygon ($MATIC) and Arbitrum, that's no longer the case.

The emotionally charged discussions crypto enthusiasts had over what the Web3 world should look like happened over web 2.0 solutions like Zoom and Skype. That's when two experienced entrepreneurs like Susmit Lavania and Ayush Ranjan decided to create Huddle01, a Web3 video meetings platform that leverages decentralized, blockchain infrastructure. This is how it happened.

Huddle01 started during the ETH Global Hacker Fest 2020, an Ethereum hackathon run by Protocol Labs and The Ethereum Foundation. To deliver on their idea, Lavania and Ranjan created a P2P call around WebRTC, using Filecoin as recording storage. It blew up.

People loved the project, which allowed the founders to raise capital and hire a team. What makes a Web3-native company like Huddle01 special is that people can use their Web3 identity and completely own their data.

Huddle01 doesn’t require people to create or register accounts — an already antiquated concept — so the company cannot track or advertise to them. It also means that no government or law enforcement institution could ever access the people who use Huddle01’s data.

Soon, Huddle01 expects to work directly with its partners — the miners who store and handle their data — to create new features, set pricing, and more. A win-win for everyone involved.

Huddle01 is feature-rich and can compete with any online meeting tool while giving it a modern, Web3 twist. Some of the features Huddle01 has to offer:

Login with your Web3 wallet — no email address or phone needed

Meeting recordings over decentralized IPFS — a p2p hypermedia protocol

Token-gated meetings through NFTs and ERC-20 tokens

Decentralized live streaming through Livepeer’s Streaming Service

Huddle01 allows Web3 enthusiasts such as NFT Communities, DAOs, and Web3 creators to stream their content through live streaming. Participants can reward creators by sending them NFTs and crypto tipping during the livestreaming sessions, both of which are gasless. Removing gas fees reduced any friction people could have had to fund their favorite creators.

Creators can also mint the stream as an NFT and send it to participants as soon as the stream is over.

Huddle01’s goal is to create a transparent and supportive environment where creators and fans can engage seamlessly over video from anywhere in the world.

Try Huddle01


Leveraging Livepeer's decentralized network

Despite all of the growth, a critical piece of feedback they receive early on is that some of the people who use Huddle01 had large communities that couldn’t be serviced through the real-time communication protocol they used. They needed some sort of relayed transmission that allowed these communities to use video streaming. That’s when they found Livepeer.

Thanks to Livepeer’s Ethereum-based live streaming network, Huddle01 communicates over video in real-time with a latency of under 200 microseconds. Gone are the days when people had to repeat their messages multiple times, reset their calls, and experience pixelated video streams.

Livepeer solves all that jazz by leveraging a large network of crypto miners who rent their unused GPUs in exchange for a token. The entire transcoding process happens quickly and safely at a much lower cost than most traditional solutions like AWS and Azure. With a versatile number of codecs, resolutions and FPS supported, and video players, Livepeer was the most logical partner for Huddle01.

The best part is that Livepeer Video Services, a developer-friendly platform that leverages the decentralized transcoding network, makes setup easy, quick, and with minimal maintenance. Creating a live stream, connecting it to an encoding software like OBS, and recording it for playback all come built-in in Livepeer Video Service’s tooling.

If you run a Web3 business and you are wondering how you can implement Livepeer Video Service's live streaming solution, check out the following guides:

Livepeer’s Always-On Transcoding Network

How Huddle01 built the world’s first Web3 meeting app

More than 35% of all Twitch streamers broadcast to 0 viewers,” Ryan Juel, Chief Operations Officer at Vimm says. “There’s no community.” As live-streaming has taken off, early streaming platforms have become monolithic, an amalgamation of isolated streams. Vimm seeks to remedy this by building a better community, one that plays, talks, and watches together.

“Our big thing,” Juel says, “has always been that we want people to be able to make the content that they want to make, and share it to their communities, be it as a podcast, by playing video games, making music, or a number of other things. We care about community building on Vimm.  We want our streamers to build and grow, and we make available the tools necessary to achieve this goal.”

One such tool is stream subscriptions. Subscriptions are arbitrarily blocked for users on Twitch, dangled as a carrot to lock users into a contract that is not favorable for them. “We, respectfully, disagree with this sentiment,” said Juel. “We make subscriptions available to anyone who streams on Vimm, because we want streamers to earn the support of their communities they deserve. It doesn’t make sense to restrict a growth opportunity to a select few when so many people stand to benefit from it. Our users love it, too. They’re telling their friends, and it’s helped Vimm grow!”

But in order to handle so many concurrent streams, the Vimm team knew they’d need a transcoding provider that was both powerful and cost-efficient. “We were struggling getting reasonably priced stable ingest servers. Streams would buffer between ingest regions. We really needed a CDN,” Juel says. “We looked at AWS cloud servers, adding a CDN through some other platforms, all were expensive. And then the team found Livepeer.”

“Offering transcoding, CDN, and network of ingest servers, all inhouse bundled under one package, was a strong selling point for Livepeer.,” Juel says. “Then we played with the pricing calculator, and thought, "this is way lower than anything else we can get anywhere."

The team made the switch, and found Livepeer’s integration to be smoother than expected. “We’ve been loving it...The early issues were very minor, and easy to resolve. The availability of servers has been great. A lot of companies are inflexible with their availability and willingness to meet. Livepeer Video Services has always been available when we’ve needed to talk.”

Now, with a quickly growing user base and hosting dozens of concurrent streams daily, Juel says users are happier since the Livepeer integration. "People have noticed that we have transcoding. That was a feature they'd been asking about, but couldn't afford...it’s everything we’ve been looking for.”

To learn more about how Livepeer Video Services can help you and your business, get in touch at 

Livepeer Video Services Lets Vimm Make Streaming a Team Sport

After struggling for years to find ways to turn their work into repeatable income on video streaming platforms such as YouTube, Facebook, and Twitch, creators are finally building the tools they need to own their audiences, and their wallets. Javier Gutierrez at 

 is one of them; as a classically trained musician missing his craft during COVID-19, he saw an opportunity to connect those seeking a good show with musicians from all over in the world.

“Classical musicians’ income basically comes from concerts, maybe some teaching, but they don't have many extra ways of monetizing their work,” Guttierrez says, “We wanted to give them a way to make money off the thing they love most, performing for an audience, without relying on agents and concert houses who decide who gets to play where, and how much they’re getting paid.”

Guttierez decided to build ClassicsPark.live as a livestream performance space, for musicians and those who love classical music to connect. Through the site, musicians would be able to stream concerts to audiences and charge for the performance, giving them a new source of income just as the pandemic had taken away their traditional ones. And to orchestrate this new offering, Guttierez and his team chose to build on Livepeer.

“I recall just Googling around so many video transcoding options. I tried a few, contacted many. And I just couldn't find the right option. They were either extremely expensive, or the quality was bad. And then I remember finding Livepeer.”

Guttierez connected with the customer success team at Livepeer, which helped him through the onboarding process. “I had already tried to make it work with YouTube, so I had some experience working in OBS. There was a slight difference between YouTube and Livepeer’s encoding specifications I messed up on, but after trading emails with the team, my CTO was able to have a basic setup working in under five minutes. It was impressive how simple it was.”


Without Livepeer, Guttierez says the team would have been priced out of building ClassicsPark.live, and would instead have had to stick with one-on-one music lessons as its main product. “Every other transcoding platform we tried had extremely high costs. It didn’t work for the type of business we were looking to build. What are we going to say, ‘Hey, come host a concert with us, we’ll give you less than half the revenue!’? And for many of the other options we looked at, the streaming quality wasn’t great, either.”

But it wasn’t just pricing that put Livepeer over the top. “The personal touch you gave to us was so valuable. I could sense the vibe of just being there if there was anything we needed. I had some really horrible experiences calling other transcoding providers, because I'm not a technical person myself. And I was quite impressed with the human factor at Livepeer Video Services.”

Now gearing up for ClassicsPark.live’s GA launch in June, Guttierez says Livepeer is still running smoothly. “It's a huge step toward peace of mind. To have a video streaming solution I can rely on, and know it will work. And, if sometimes something doesn't work, I know the Livepeer team is here as well.”

To learn more about how Livepeer can help you and your business, get in touch at 

Livepeer Video Services helps ClassicsPark give musicians a pandemic-ready stream of income

Pictured: Korkuma dashboard to create, promote and run livestream events

 founder Robert Tarabcak and his team had an epiphany: while video content has gradually become augmented with social interactions- likes, comments, recommendations, even tipping- video players themselves haven’t changed much since Quicktime’s debut in 1991.

This realization fueled the team’s decision to take the knowledge they gained building 

, a platform which allows creators to get paid in real time, and design 

: a new, richer live video infrastructure allowing any business or creator to sell through live commerce experiences on their website.

After interviewing small businesses considering using live commerce to sell their products, Tarabcak says it became clear industry standard solutions like AWS were either far too costly, too time-consuming, or too complex for them to integrate. 

“Video is the most expensive medium in the world,”

 Tarabcak says. “In order to build something for everyday creators and businesses to use, it was truly important for us not to overprice our services.”

For Korkuma, this meant partnering with Livepeer Video Services for video transcoding over the industry-standard AWS. Livepeer's decentralized infrastructure was able to offer significant cost savings- enough to pass on to customers in the form of a less expensive product. Tarabcak notes, “My fear was having only the number-one player as an option. Because if you just compare how much AWS and the other players charge, what they charge for livestreams is ridiculous. We have some startup program discounts here and there, but it’s not enough. We even asked AWS if they could make the price much lower to compete with Livepeer Video Services, but they wouldn’t.”

Pictured: Influencer livestreaming an event for Zenni Optical

For Tarabcak and the team, if they wanted to target creators and small businesses, Livepeer.com was the obvious choice. “If we didn’t have Livepeer Video Services, we’d have to strongly consider repositioning ourselves in the market. We’d probably have to go after enterprise players instead.”

But switching to Livepeer.com didn’t come without concerns. Tarabcak remembers, “We were initially worried about latency. And now, I must say that our latency with Livepeer.com is smaller than the latency you see on Facebook...the fact that you can do it faster in a decentralized way, I love it.”

And Integration with a decentralized platform ended up being easier than expected. Tarabcak remembers Korkuma CTO Novak telling him, “They have just three functions, their documentation is pretty straightforward, they have an API, and oh, by the way, I was able to set it up within a week.” His reply was simple: “Oh yeah, that’s what I want to hear.”

Now, having integrated with Livepeer, Tarabcak says the team is looking forward to continuing to build out functionality for creators and small businesses. “Soon I’ll be able to go to a business’ website and watch experts show me products live, or see Elon Musk tweet he's going to be shopping online in five minutes, and follow along to see what he buys.”

Eventually Korkuma will allow any business to spin up live commerce experiences from wherever they interact with customers. “We position ourselves not as marketing to help you drive sales, but as a sales tool that you can integrate into your own website or mobile app, and whether you are a startup selling software like us, or trying to sell a physical product, you can create amazing events that will be an impulsive buying experience.”

Four months into running on Livepeer, Korkuma’s performance has been smooth so far. And as for those concerns over working with an up-and-coming service provider, they seem to have faded away. “We were initially worried about scaling alongside Livepeer. But now, we see all these partnerships, and the list of nodes growing each day, and we don’t have that frustration anymore. We consider Livepeer.com as a reliable partner for us for many, many years to come.”

Livepeer Video Services helps Korkuma bring immersive commerce to the masses

, a newly launched user-generated music platform, gives DJs the ability to stream and more personally interact with listeners. The platform was created as a full service solution for DJs to host licensed streaming and to use innovative features such as tipping, paid entry, and private streams to monetize their work. In turn, 

 gives music lovers on-demand, access-anywhere streams of their favorite DJs.

PlayDJ launched in April 2020 and experienced an immediate exponential growth in users. They acquired thousands of users in a matter of weeks, which brought with it complex scaling challenges.

 was reliant on existing cost-prohibitive streaming platforms to fulfill the increase in user demand. These streaming and transcoding companies’ unsustainable pricing structures and time-consuming integration processes became a serious barrier for growth. Faced with unsustainable costs, PlayDJ was forced to shut down their service for several weeks and rethink how to build an economically viable video centric creator platform.

To scale and match increasing demand, they needed a partner that would be able to help them implement the service quickly, provide infinite scalability and reliability, and offer a pricing model that would significantly reduce costs. The cost savings could then be re-invested into their business to support innovation and drive growth.

Their solution - use Livepeer.com as their transcoding provider. Livepeer, a forward-thinking video transcoding solution, takes advantage of decentralization to offer clients a service that is 10x more affordable than existing offerings. PlayDJ.tv was able to integrate Livepeer.com into their infrastructure within days to avoid expensive hardware investments and achieve what they were not able to do with traditional transcoding platforms - a 10x reduction in transcoding costs, seamless scalability given a growing user base, and easy API integration.

Had PlayDJ.tv continued to use more expensive traditional transcoding providers, it is likely that they would have not been able to offer their DJ’s a compelling service including free and low cost options.  This would have restricted their product offerings, minimized their user base, and stunted their growth as a company.

 is today able to provide high-quality and reliable streaming services to viewers and content creators at a price point that will allow them to scale without compromising on quality or user experience.

Blog

Welcome to the Livepeer.com blog.

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How Huddle01 built the world’s first Web3 meeting app

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PlayDJ, bringing DJ’s into people's homes during lockdown

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